Introduction to Personal Branding 10 Steps Toward a New Professional You eBook Mel Carson
Download As PDF : Introduction to Personal Branding 10 Steps Toward a New Professional You eBook Mel Carson 
In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.
These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.
Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Personal Branding Benefits Your Business by
* Establishing Credibility & Thought Leadership
* Growing Your Network
* Helping you Market Yourself
* Attracting New Opportunities
* Increasing Sales
* Helping You Reach Your Business Goals
Who is this book for?
* CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
* Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable.
* HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.
* PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.
Reviews
"Mel Carson is a gifted storyteller." - Forbes
"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago."
Jason Miller - Global Content Marketing Leader at LinkedIn
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital
"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook
"WOW! Such a great book. Short read, but you get more info than you think. Many resources, many links with other GREAT articles (not empty ones). You really have to read this book!" GoodreadsReview
Introduction to Personal Branding 10 Steps Toward a New Professional You eBook Mel Carson
As an MBA student I have become more interested in the importance of my personal brand, but I have been overwhelmed with the sheer number of article, websites, and books available on the topic. On the recommendation of a friend on Facebook, I decided to give the book a try. I am glad I did.After an initial read I have started to outline a plan of action to create a virtual presence that will help to guide my future on-line, and off-line, professional goals. A single reading is not enough. My plan is to go back and take a minimum of 10 days to reread it; reading one section each day and reflecting how I can implement that section, and how I can develop ways to ensure that I am working to positively develop my brand.
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Introduction to Personal Branding 10 Steps Toward a New Professional You eBook Mel Carson Reviews
It’s always refreshing to read a book that provides the benefits it states...
As with all business owners some things are a no brainer but other elements included to help you stand apart from your competition are golden...and as we know even small advantages can have a major impact on your bottom line ..
I really enjoyed this ebook. It really got the gears turning on how to improve my personal branding. As an SEO professional, personal branding is hugely beneficial. If I had to pick one thing to mention as a negative, I would say the mention of using keywords in file names. While this is a great idea, I feel like it could be explained a bit deeper. To someone not well-informed with SEO good practices, this could become a "spammy" practice very quickly, which would have a very negative affect in their search appearance. Like I said, that's kind of me nitpicking. Past that, this was an excellent book!
What a great read - and a refresher for anyone who might already have a strong send of self-brand, or for folks who are looking to refresh, renew or create their own brand. "Having a personal brand determines how people see you and how you express yourself. It is reputation management and branding together. If your personal brand is good, your business has more chance of succeeding." In my experience, people who had a strong sense of personal brand - went on to be great leaders, visionaries and innovators. Conversely, a lack of personal brand often leads to the mediocre "middle managment" that plagues so many companies today. Mel has always been an inspirational and engaging speaker, and a big reason that i now chose to work with clients and companies whose brand values align with mine.
10 steps had some very practical, straightforward advice. It was no frills, no fluff, short and to the point. I get tired of the self indulging self help authors. Mel doesn't write that way. I recommend this to anyone who is looking to gain a greater Linkedin following or starting a personal website for SEO. I will follow the advice to follow influencers and keep up with Mel in the future.
Excellent read if you're interested in getting ahead in the workplace or showcasing your expertise. The concept of personal branding has become more important over the past few years since it's much easier to share your passions online and through social media. Mel Carson does a great job providing a checklist of things you can do to stand out in a crowd.
Introduction to Personal Branding walks you through understanding who you are, the environment that you’re building your brand, developing the image you want to portray, how to empathize and connect with your community and using digital and social tools to get your expertise found.
If you work for a company, get this book for all of your sales people to help them showcase their expertise and for the employee advocates who help put a human face to your company. If you’re an individual who enjoys sharing your passions through social media, this book will provide a simple checklist to be more purposeful on how you build your image.
The time to develop your personal brand is not while you're unhappy with your current role or while you're looking for a job. Start now. Showcase your passions, participate in like-minded communities and lead your tribe. Mel's book provides a great roadmap to help you get going.
I met Mel Carson last year when he was speaking at Internet Summit. What stood out for me (aside from the bright red shoes) was how much of a champion he is. He knows his stuff, of course, but he's also able to communicate complex topics in a simple, digestible way that seems to cheer, "You can do it too!" That said, I expected a good read here... but WOW! This book blew me away. It was interesting, and jam-packed with knowledge and actionable steps to pump up your personal branding. This is by far the most-bookmarked book (per page-capita) on my kindle today. I've already set up a site, paid attention to image names, tweaked my LinkedIn profile, and more based on Mel's tips.
All meat - no hype! You don't have to wade through a lot of hype or fluff with the promise that if you pay $3,000 for the full program, you will become a LinkedIn Goddess/God and people will come banging on your door. With this book you get real, actionable steps you can take immediately to improve your personal brand - just like if you had hired a professional consultant to help write your LinkedIn profile, website, and resume. You will discover what is unique about you - what makes your special blend of skills, education and talent fascinating to employers or businesses. And then Mel gives you professional tips on how you can get found - which is really the trick isn't it?! My only problem with this book is that I wanted MORE! - When does the next book come out?!
As an MBA student I have become more interested in the importance of my personal brand, but I have been overwhelmed with the sheer number of article, websites, and books available on the topic. On the recommendation of a friend on Facebook, I decided to give the book a try. I am glad I did.
After an initial read I have started to outline a plan of action to create a virtual presence that will help to guide my future on-line, and off-line, professional goals. A single reading is not enough. My plan is to go back and take a minimum of 10 days to reread it; reading one section each day and reflecting how I can implement that section, and how I can develop ways to ensure that I am working to positively develop my brand.
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